JASON TEN-POW
Business Leader | CX Expert | Researcher | Story-teller
For over 25 years, Jason has been instrumental in helping companies build strong, enduring customer relationships. He currently leads the ONR Group, which includes OnResearch, ONRcx, and bespokeCX.
Jason's journey began in 2001 when he founded OnSurvey, becoming a pioneer in the digital research industry.
In 2008, he was appointed president of the global research company OnResearch, a strategic partner of Publicis US, headquartered in New York. OnResearch remains a leader in conducting customer experience (CX), thought leadership, and brand research.
By 2016, Jason joined ONRcx as a leading CX consultant, where he has helped technology, retail, and healthcare companies transform their approach to customer experience.
In 2021, he interviewed top global CX leaders and published his best-selling book Unbreakable, which outlines the five stages brands go through to become CX leaders.
In 2022, he was tasked with leading the creation of bespokeCX, a customer intelligence platform (CIP) designed to enhance digital and customer support experiences. CIPs use customer feedback and real-time integrated customer data to identify the right actions for improving customer experience.
Jason is currently overseeing 3 companies:
2024: State of CX Report
I am excited to invite you to explore our latest report, "Shortcut for Transforming into A CX Leading Brand", which provides comprehensive insights into the latest trends in customer experience in 2024.
This report highlights key findings, actionable strategies, and valuable data that can help you stay ahead in the ever-evolving customer experience landscape.
We believe the insights presented will offer you a fresh perspective and practical solutions to drive your business goals forward.
Latest Articles
Jason is a best-selling author:
In his book, Jason Ten-Pow our CEO pulls back the curtain on brands that seem to effortlessly build and maintain unbreakable customer relationships.
The world’s best-loved brands out-perform their competitors:
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Collecting data and transforming it into knowledge
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Sharing customer knowledge
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Acting frequently based on customer knowledge
Out of CSA emerges a proven 5-step approach for deepening customer relationships and increasing revenue and profits.
INSIGHTS FROM THE BOOK
Most businesses have gone digital. That creates a higher set of expectations on the part of the customer. And with digital native cloud companies like Google, Facebook and Uber now embedded in our lives, people have come to expect great digital experiences. The bar is set very high.
Danny Winokur
Chief Customer Officer
AppDynamics
Publications and Press:
Recent Podcasts:
Digital Research Best Practices:
Marketplace Commentary:
Jason also founded:
OnSurvey is a pioneer of digital research. Their platform transformed how customer feedback was collected online. They innovated some of today’s BKMs for collecting feedback online including asking 1 question at a time to reduce response bias, auto proceed button for reducing the number of clicks which reduces respondent fatigue and of course the progress bar that identifies how many questions are left to answer which helped improve completion rates.